Who We Are
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Mark Gill (Director)
Mark is a specialist in the design and interpretation of social and political research and its effective application in support of client strategies. He has worked for dozens of private and public-sector clients running hundreds of consultation and research programmes in the UK and overseas. As well as his academic research, he is also a regular commentator in the media on political and social trends. He was formerly head of political research and public sector employee research at Ipsos MORI. |
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James Humphreys (Director)
James is a leading practitioner in strategic communications and social marketing, working for many departments and agencies in the UK and worldwide. He has unrivalled knowledge of branding, change and employee engagement in the public sector, having been responsible for developing these areas while Head of Corporate Communications in the Prime Minister's Office. Formerly a career civil servant, he was Environment Attache at the UK representation to the European Union and Private Secretary to housing and countryside minister James Clappison MP. He has lectured on policy and communications at the National School for Government, the Royal College of Defence Studies and the European College and is also a visiting Professor of Government at City University London. |
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Prashant Yadave (Analyst)
Prashant is a specialist in social and political research with a background is marketing communications. He has an insider's knowledge of Westminster politics and of community engagement from his time as Parliamentary researcher to Simon Hughes MP, President of the Liberal Democrat Party. Prashant holds a BSc in Politics and Marketing Management from Oxford Brookes University and an MSc in Politics and Communications from the London School of Economics. His research interests include politics and engagement through new media and the relationship between commercial and social marketing. |
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Paul Baines (Associate)
Paul's work is focused on marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions. He is Director of the MSc in Strategic Marketing programme at Cranfield University and is the author/co-author of more than fifty journal articles and conference papers on marketing in mass consumer services environments, including politics, higher education and sport. |
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Wayne Drew (Associate)
Wayne is a leading figure in the media and corporate sector with a career spanning arts, business and social inclusion. He has served as a board member or official representative on numerous bodies, including Skillset, the Digital Content Forum, the CBI Communications Group, the National Television School Training Forum, the Arts Council and BAFTA; and is currently Chair of Leonard Cheshire’s Ability TV Media Programme. His previous experience includes Communications Director for The Prince of Wales’ International Business Leaders Forum; Director of Corporate Affairs at the British Film Institute; and Chief Executive of the International Visual Communications Association. He is a regular columnist for Televisual Magazine, writes and lectures extensively and is a Fellow of the IVCA. |
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Emily Milton (Associate)
After graduating in Graphic Design from Central St Martins College of Art and Design, Emily worked for a number of creative London design agencies, including Pentagram, Johnson Banks and Bloom, before setting up her own agency, REG, with Ruth Sykes in 2003. Her experience ranges from exhibitions and events to packaging design and marketing, for clients such as the V+A, English Heritage and Amnesty International. Recent projects with Woodnewton include the developmentn of brand guidelines for the GOvernment of Trinidad and Tobago. |
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John Williams (Associate)
John has unrivalled expertise in the field of international communications, from election campaigning to the way in which nations present themselves to the outside world. Having worked at a senior level both in journalism and government communications, John has a unique perspective and wealth of experience in engaging with the media both to promote and to defend an individual's or an organisation's reputation. He was formerly foreign editor of the Mirror and was press secretary to the Foreign Secretary Jack Straw. |
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