Who We Are

Mark Gill (Director)

Mark is a specialist in the design and interpretation of social and political research and its effective application in support of client strategies. He has worked for dozens of private and public-sector clients running hundreds of consultation and research programmes in the UK and overseas. As well as his academic research, he is also a regular commentator in the media on political and social trends. He was formerly head of political research and public sector employee research at Ipsos MORI.

James Humphreys (Director)

James is one of the country's leading practitioners in strategic communications, working for many departments and agencies in the UK and worldwide. He has unrivalled knowledge of branding, change and employee engagement in the public sector, having been responsible for developing these areas while Head of Corporate Communications in the British Prime Minister's Office. He is also visiting Professor of Government at City University London.

Prashant Yadave (Analyst)

Prashant is a specialist in social and political research with a background is marketing communications. He has an insider's knowledge of Westminster politics and of community engagement from his time as Parliamentary researcher to Simon Hughes MP, President of the Liberal Democrat Party. Prashant holds a a BSc in Politics and Marketing Management from Oxford Brookes University and an MSc in Politics and Communications from the London School of Economics. His research interests include politics and engagement through new media and the relationship between commercial and social marketing.

Paul Baines (Associate)

Paul's work is focused on marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions. He is Director of the MSc in Strategic Marketing programme at Cranfield University and is the author/co-author of more than fifty journal articles and conference papers on marketing in mass consumer services environments, including politics, higher education and sport.

Adrian Monck (Associate)

Adrian is a leading analyst on the media and creative industries and experienced in leading change management programmes in the sector. He has held several high-profile roles in the UK broadcast media, including as executive producer for Sky News and managing editor for Five News. He is currently Professor of Journalism at City University London and holds an MBA from the London Business School.

John Williams (Associate)

John has unrivalled expertise in the field of international communications, from election campaigning to the way in which nations present themselves to the outside world. Having worked at a senior level both in journalism and government communications, John has a unique perspective and wealth of experience in engaging with the media both to promote and to defend an individual's or an organisation's reputation. He was formerly foreign editor of the Mirror and was press secretary to the Foreign Secretary Jack Straw.