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Secrets and Spies: A Case Study in Employee Engagement
What lessons does the Government's response to the spy scandals of the 1960s have for security awareness and information assurance? This study draws parallels with the response to HMRC's loss of the child benefit database and draws conclusions for wider employee engagement. Download the case study.
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Rating Britsh Prime Ministers
A survey of 106 UK-based academics by Woodnewton's Mark Gill and Professor Kevin Theakston of the University of Leeds reveals that Clement Atlee remeains the most respected Prime Minister, with Alec Douglas-Hume and Anthony Eden at the foot of the table. To see the presentation click here.
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Branding in the Public Sector
Why is branding in the public sector is different from commercial branding? How it has evolved over the years? What are the principles behind the most effective public sector brands? James Humphreys, who was responsible for government branding while working in the Prime Minister's Office, surveys the topic. Download the paper.
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Communicating in an Economic Crisis
Is the current economic turmoil changing the way that governments engage with the public? How can complex financial issues be communicated effectively? Mark Gill's presentation to a seminar of Finance Ministry officials from around Europe, hosted by Das Progressive Zentrum in Berlin sheds some light. Download the presentation.
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